Client Overview
Company Name: Eriks – Flytt & Städ AB
Industry: Moving and Cleaning Services
Target Country: Sweden
Website: Newly built website with no prior organic visibility.
Challenges
- New Website: No existing organic traffic or search engine rankings.
- Low-Quality UI/UX: Poor user experience and outdated design.
- Local Competition: High competition in the moving and cleaning industry in Sweden.
- Technical Issues: Lack of proper site structure, slow loading speed, and mobile responsiveness issues.
- On-Page SEO: Missing meta tags, poor keyword optimization, and thin content.
- Low Content Quality: Minimal content targeting local keywords and customer intent.
Solutions Implemented
UX/UI Overhaul
- Redesigned the website for a modern, user-friendly interface.
- Improved mobile responsiveness to ensure seamless browsing on all devices.
- Simplified navigation to enhance user experience and reduce bounce rates.
On-Page SEO Optimization
- Conducted keyword research to identify high-intent, local keywords (e.g., “flyttstädning Stockholm” or “städfirma Göteborg”).
- Optimized meta titles, descriptions, and headers for all pages.
- Added structured data markup (schema.org) to improve rich snippets for local searches.
- Implemented internal linking to improve site structure and crawlability.
Local SEO Strategy
- Created and optimized Google Business Profiles for each branch location.
- Built local citations on Swedish directories and niche platforms.
- Encouraged customer reviews on Google and other review platforms.
- Targeted location-specific keywords to dominate local search results.
Content Strategy
- Created dedicated service pages for each city .
- Published blog content targeting long-tail keywords and customer pain points.
- Added FAQs and localized content to improve relevance and engagement.
Technical SEO Fixes
- Improved website speed by compressing images, enabling caching, and optimizing code.
- Fixed crawl errors and implemented 301 redirects for broken links.
- Ensured proper indexing of all pages through XML sitemap submission and robots.txt optimization.
Results Achieved in 12 Months
- Indexing Website Pages:
- All website pages were successfully indexed by Google, ensuring maximum visibility.
- Boost in Organic Impressions:
- Organic impressions increased by 300%, showcasing improved visibility in search results.
- 250% Improvement in Organic Clicks:
- Organic clicks grew by 250%, driven by higher rankings and optimized meta tags.
- 40% Improvement in Organic Conversions:
- Conversions from organic traffic increased by 40%, thanks to better user experience and targeted content.
- Keyword Rankings:
- Ranked for 250+ keywords on the first page of Google, including competitive local terms.
Key Takeaways
- Local SEO is critical for service-based businesses: Optimizing for local searches and creating city-specific pages helped Eriks – Flytt & Städ AB dominate their target markets.
- Content drives visibility and engagement: Publishing localized, high-quality content improved rankings and customer trust.
- Technical SEO lays the foundation: Fixing technical issues ensured the website was crawlable, fast, and user-friendly.
- Consistency pays off: A year-long strategy yielded significant improvements in traffic, rankings, and conversions.
Conclusion
By addressing technical issues, optimizing for local SEO, and implementing a robust content strategy, Eriks – Flytt & Städ AB achieved remarkable growth in organic visibility and conversions. This case study demonstrates how a tailored SEO approach can transform a new website into a high-performing asset for local businesses.
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